IRN BRU 1901 has been announced as a finalist in the prestigious UK Packaging Awards Label of the Year category. Celebrating excellence, quality and innovation, the awards are the UK’s largest celebration of packaging each year.
Printed at Coveris’ newly rebranded site Amberley Boston, the label is for IRN BRU’s limited edition 1901 beverage, a nod to the brand’s heritage recreating its original recipe used in 1901. IRN BRU has used inspiration from its original packaging, combining authentic designs with luxury print and embellishment. The label is successful in delivering premium consumer appeal and a celebration of the brand’s history.
Following the postponement of the awards ceremony scheduled to take place on Wednesday 21st October in line with government rules, we are expecting winners to be announced online later this month.
Amberley Labels is also in the running for Label of the Year with digitally printed labels for artisan gin brand 6 O’clock gin. Find out more here.