Amberley Labels supports Color Wow’s international expansion with smarter labelling
Previously, accommodating multilingual content required a separate peel-and-read label applied as a second, manual process, adding complexity.
Amberley replaced this with a piggyback construction produced and applied inline in a single pass, bringing two processes into one and streamlining production.
A clear polypropylene (PP) wrap maintains Color Wow’s signature ‘no-label look’, ensuring the bottle design remains the dominant visual on shelf. At the same time, a discreet peel-and-read label is built, providing space for multilingual regulatory content without disrupting the overall aesthetic.
The result is a more streamlined production process, removing manual handling while maintaining a clean, consistent finish across multiple SKUs. CleanFlake™ material also supports compatibility with PP recycling streams.
By integrating multiple elements into a single format, Amberley has delivered a label that supports European compliance and scale, without compromising the brand’s visual integrity and enhances production efficiencies.