LUSH glow in the dark

Amberley Labels brought innovation and fun to life with glow-in-the-dark labels for LUSH’s iconic Halloween collaboration with Shrek.

Designed to celebrate the playful spirit of the collection, the labels feature glow-in-the-dark technology that creates a striking transformation between day and night. This creative effect perfectly echoes Princess Fiona’s character – “By Night One Way, By Day Another” – adding depth and storytelling to the packaging.

The result is a label that goes beyond decoration, delivering novelty, impact and memorability while staying true to LUSH’s bold and unconventional brand identity. Combining creativity with technical know-how, Amberley has crafted a seasonal standout that delights consumers and captures the magic of Halloween.