Amberley Labels to showcase luxury, sustainable innovation at London Packaging Week

The countdown is on to London Packaging Week, the UK’s premier event for luxury packaging. With less than a month to go until the show commences at a brand-new venue, ExCeL London, Amberley Labels is preparing to showcase its innovations in print embellishments and growing portfolio of luxury packaging.

Digitally printed luxury pouches

A new addition to Amberley Labels’ product range are digitally printed flexible pouches. Providing an opportunity for brands to evolve their product ranges, pouches are visually appealing and provide a strong point-of-sale presentation. Pouches are also lightweight, offering a lower carbon footprint than many rigid packaging alternatives, making them ideal for on-the-move and refill products where sustainability and functional consumer benefits can be achieved. With luxury substrate and print finishing plus opening and closure options, pouches are a growing trend in a range of markets, including cosmetics, personal care, nutrition, and beverage.

New generation, more sustainable soap wraps

Achieving a more sustainable solution, Amberley Labels has evolved its recyclable paper-based soap wrap packaging using a new heat-sealable adhesive. Typically, luxury paper-based soap wraps feature a PE liner providing protective qualities for both the product and packaging. Amberley Labels’ innovative use of a heat-sealable adhesive incorporating moisture barrier properties negates the need for a PE liner, resulting in less weight and material complexity in their new generation packaging. Amberley Labels’ new soap wraps are compatible with their leading print technologies such as DIGITAL METAL® for digitally printed metallic embellishment, and Infinity™ variable data. Luxurious, sustainable innovation, Amberley’s portfolio of print and embellishments can be applied to its soap wraps while maintaining the material recyclability credentials.

Amberley Infinity™

With personalisation, customisation and exclusivity trends showing no signs of slowing, Amberley’s Infinity™ print technology offers infinite possibilities. Characterised by its use of pioneering data-driven algorithms combined with digital print, Infinity™ delivers almost limitless bespoke finishing. Through the use of variables such as text, images, colours and codes, and in combination with Amberley’s print embellishments, Infinity™ is more than a pioneering technology for our industry, it engages consumers through packaging and design for an enhanced experience. 


The UK’s only label manufacturer to offer DIGITAL METAL® capability for reel-fed systems, Amberley’s Kurz DM-Jetliner unlocks metallic embellishment possibilities using digital print. Integrated within Amberley Labels’ digital print systems, DIGITAL METAL® is efficiently applied inline and produces decorative foiled embellishment. With sustainability benefits through reduced originations versus other print systems and lessmanufacturing waste, a wide range of colour shades and speciality foil-effects such as holographic and security can be produced. Amberley’s award-winning Infinity™ print technology works seamlessly with DIGITAL METAL® for an exciting future of bespoke embellished printed designs.

Visit Amberley Labels at London Packaging Week on Thursday 21st and Friday 22nd September on stand F80 to discover further inspiration in the world of luxury labelling and packaging. Registration for free entry to London Packaging Week is at