Amberley adds innovative new embellishment capabilities to support world-class digital print offer

Award-winning decorative label manufacturer, Amberley Labels, has further enhanced its industry-leading digital print offer with the installation of a new flagship multi-embellishment solution to support continued growth in luxury markets. 

Representing a half a million-pound investment, Amberley’s new ABG Digicon Series 3 flagship conversion technology reinforces the brand’s commitment to delivering state-of-the-art print and embellishment capabilities to its premium brand customers.

As part of the Coveris Group, this latest investment complements Amberley’s existing world-class digital print suite, including the pioneering narrow web Kurz DM-Jetliner with DIGITAL METAL® ink transfer technology and a HP Indigo digital suite, including 6K and Spot Master. Together, these best-in-class technologies continue to drive Amberley’s expansion across premium target sectors such as beers, wines, spirits and ciders, health, beauty, personal care and fragrance.

Supporting growing demand for luxury, multi-embellishment labels, the Digicon Series 3 offers a fully integrated, single-process solution. Customer benefits include access to cold foil, hot foil, and a state-of-the-art ‘Big Foot’ 50-ton hot foil and embossing module, along with silk screen embellishments as standard. The new line further enhances quality precision for high-value brands, enabling the creation of sophisticated 3D tactile finishes, including braille.

The latest finishing capabilities also introduce new ink applications such as scratch-off, glow-in-the-dark, iridescent, photochromic and silk screen finishes, offering unprecedented design versatility. Improved durability with enhanced UV and chemical resistance, a higher gloss finish on absorbent materials like premium wine substrates, and multiple colour foils applied in a single pass, position Amberley at the forefront of print innovation. Additionally, the investment supports Amberley’s No Waste model with greater speed, efficiency and the ability to print-on-demand, with further sustainable savings delivered through new rotating head foil technology.

Commenting on the expansion, David Richards, Managing Director of Amberley Labels, said "continued investment in digital capabilities places us at the forefront of technology. Our latest investment means that we now offer every single digital conversion capability available within the market, giving our customers the quality, variety, and sustainable variability to enhance their brands both on and off the shelf. Supporting further growth in luxury markets where these capabilities are required as standard, this futureproofs our print and embellishment capabilities."