Variable data

Incorporate variable data on your label to support unique product identification, promotional activities and specialist applications.

Create bespoke labelling by incorporating variable data in your designs. From unique product identification, promotions, limited edition launches and marketing campaigns to other specialist uses, the versatility of variable data enables wide ranging applications. The data can include random or sequential numbering, data glyphs, codes and barcodes, image, photos and logos. Variable data can be applied in line for efficiency and combined with decorative print including the use of UV metallic inks and silkscreen.

Applications include:

  • Competitions
  • Limited edition launches
  • Marketing campaigns
  • Personalisation
  • Product identification and authenticity
  • Promotions
  • Security